Trust the content

A couple of months ago I drafted a blog about having a social media creative block and the pressure on yoga teachers to constantly produce content. It’s relentless and exhausting. I never published the blog because by the time I finished it I’d had a spurt of creativity so felt it was disingenuous! But here I am again feeling the pressure and, despite having a list of ideas, I’m reluctant to post because I doubt the impact of my content – that it actually translates into people benefitting from what I offer.

The Yoga Teacher Benchmark 2026 reported that over half of respondents (52.9%) dislike being on social media but feel it is necessary for their business. This has increased on the previous year. Just 7% say they love it.

Social media is a now an integral part of how yoga teachers promote their classes. Gone are the days of sticking up a few flyers on community noticeboards. A yoga teacher’s time, in many cases, is disproportionately spent on the laptop rather than the mat.

I used to love my personal Instagram account but now rarely post or scroll. I’ve started to wind it down in terms of who I’m following and who I’m allowing to follow me. It’s a similar story with Facebook which I fell out of love with long ago. However, with Facebook you need a personal account to have a business page so I can’t deactivate it.

The pressure to post is largely self-generated. I know I need to stay visible in an increasingly noisy space and that it takes constant drip feeding to fill my classes/workshops/retreats.

Then there’s the notifications that your follower growth slowed last week and posting daily would help. This is the “Business Bro Model of Industrial Content Creation” something I learnt about on a webinar. It pushes you to post every day, use trending audio, copy all the latest hooks and to post at certain times. Essentially you treat yourself like a content factory and it’s exhausting. Plus you end up looking and sounding like everyone else.

You're also battling the algorithm to get your content seen. Did you know there’s more than one algorithm and they’re constantly changing…

Despite all this, from a business perspective, social media has allowed me to explore a creative side I didn’t know existed. When it flows, I genuinely love it. I also love the connection it offers me with people I would otherwise have never known about. But when I start to feel the pressure I need to remember:

• Content is an expression of my biological intelligence (my lived experience, my teaching, my perspective) not a production problem.

• I shouldn’t be afraid to publish something that’s imperfect.

• You do not become confident and then create. You create and become confident.

• The more I share the more people I can serve.

  
  

So, like yoga, I will keep practicing, keep showing up and trust that those who could benefit from what I offer find me.